Your membership has expired

The payment for your account couldn't be processed or you've canceled your account with us.

Re-activate

    First Drive: Ultra-Luxurious 2023 BMW 7 Series and i7

    This flagship sedan feels like seventh heaven, whether on electric or gas power

    2023 BMW 760Xi front driving
    BMW 760i
    Photo: John Powers/Consumer Reports

    BMW has charged into the EV market by using its existing platforms to create both gasoline and electric versions, as demonstrated with the redesigned BMW 7 Series and all-new i7

    This strategy makes it appear at first glance that BMW is not as committed to EVs as some other manufacturers. However, the 7 and i7 ultra-luxury sedans are both quite impressive, based on our initial driving experience with examples rented from the German automaker. And there are dedicated EVs in the product pipeline. 

    This is no surprise, because BMW has a long reputation of building desirable cars, and with Tesla eating into its sales, there are good reasons for it to emphasize electric cars. BMW has been feeling the pain from many customers flocking from the BMW 3 Series to the Tesla Model 3. To some extent, BMW has countered that with the excellent i4 sedan. It is likewise applying a two-car strategy to compete with the Tesla Model S with the conventionally powered 7 and i7 EV. 

    more on luxury cars

    And BMW will stick to this approach when it introduces the redesigned 5 Series in late 2023. 

    The 7 Series lineup starts with the 740i, packing a smooth, energetic, and fuel-efficient 3.0-liter turbocharged six-cylinder engine. Then there’s the 760i xDrive with a muscular 4.4-liter turbo V8, and a 750e plug-in hybrid, also with the 4.4-liter V8. Prices range from $96,400 to $121,300. 

    The gas-powered 7 Series competes with the world’s elite sedans: Audi A8, Lexus LS, Genesis G90, and Mercedes-Benz S-Class. That’s a dwindling class of cars because the luxury market is branching into two distinct directions: EVs or large SUVs. 

    The i7 comes in three flavors: a rear-drive eDrive50 ($105,700), xDrive60 AWD ($124,200), and the super high-performance M70 ($168,500). The i7 relies on a 101.7-kWh battery and the xDrive60, the sweet spot of the lineup, has a range that spans 296 to 318 miles depending on tire size. Thanks to an 11-kW onboard charger, the i7 is compatible with a 48-ampere Level 2 charger, which means home charging is quick. At public DC fast-charging locations, the peak acceptance rate of 195 kW is competitive but not a standout.  

    The i7 competes with the top crop of EVs, such as the Audi eTron GT, Lucid AirMercedes-Benz EQS, Porsche Taycan, and Tesla Model S

    If you’re a Consumer Reports member, our expert assessment of the BMW 7 Series is available to you below. We are not planning on buying a 7 Series or an i7 for a formal full road test due to its high price and low volume. We will, however, buy and fully test the upcoming redesigned 2024 5 Series and its electric twin the i5. 

    Click below and become a member to access this full article.

    Sign up for CR’s Cars email newsletter to be notified when we post our latest road-test results.

    What We Rented
    2023 BMW i7 xDrive60 

    Powertrain: 536-hp, dual electric motors; one-speed direct drive, all-wheel drive, 101.7-kWh battery
    MSRP: $119,300
    Options: Rear Executive Lounge Seating ($7,250), Executive Package ($6,550), Alcantara headliner ($5,450), Frozen Deep Grey Paint ($5,000), Bowers & Wilkins Sound System ($4,800), Driver’s Assistance Pro Package ($2,100), M Sport Package ($1,300), Climate Comfort Laminated Glass ($1,300), Luxury Rear Seating ($600), M Sport Professional Package ($950), Parking Assistance Package ($900), Interior Camera ($100)
    Total options: $36,300
    Destination fee: $995
    Total cost: $156,595

    2023 BMW 760i xDrive 
    Powertrain: 536-hp, 4.4-liter turbocharged V8 engine; 8-speed automatic transmission; all-wheel drive
    MSRP: $113,600
    Options: Autobahn Package ($3,600), Driver’s Assistance Pro Package ($2,100), Alcantara Headliner ($5,450), Luxury Rear Seating Package ($3,000), M Sport professional package ($950), Parking Assistance Package ($900), Executive Package ($3,700), Rear Executive Lounge Seating ($7,250), 21-inch wheels ($1,300), Climate Comfort Laminated Glass ($1,300), Interior Camera ($100), Bowers & Wilkins Sound System ($4,800) 
    Total options: $34,450
    Destination fee: $995
    Total cost: $149,045

    Become a member to read the full article and get access to digital ratings.

    We investigate, research, and test so you can choose with confidence.