What is CR Recommended?
The CR Recommended
program delivers the same independent research, testing and
recommendations Consumer Reports has provided for the past 85 years —
now available when and where you shop. When a product becomes CR
Recommended, manufacturers may display CR’s recommendations where you
make buying decisions — such as on manufacturer and retailer sites,
in-stores or at dealerships.
How does CR help consumers?
With so many fake online reviews and scams today, it’s often difficult
to make informed purchase decisions. Easy and immediate access to
objective, reliable recommendations can help you feel more confident
about the choices you make.
What’s more, when you make more informed decisions based on CR’s
criteria including safety, performance, value, and reliability,
together we all can influence manufacturers to meet higher standards.
How does CR Recommended work?
Consumer Reports always chooses which products to test, buys them at
retail and never accepts payment from manufacturers to test or rate
their products. When a product meets our criteria, it achieves
“Recommended” status. Afterwards, manufacturers may opt to use the CR
Recommended mark on their own site, shopping sites, or in-stores and
at dealerships so consumers can quickly see if a product meets our
objective criteria.
By clicking the CR Recommended mark online or scanning the QR code in
a store or dealership, you can also learn more about the product and
why it’s recommended.
CR charges manufacturers a fee to display the CR Recommended mark,
which helps fund our program’s operating costs, including
administering and monitoring of the mark to assure proper usage. For
products that have a significant health or safety impact, CR may waive
this fee.
Consumer Reports continuously monitors for any misuses of the CR
Recommended mark and will revoke a recommendation if a product becomes
unsafe or no longer qualifies to be recommended based on our
comparative evaluations. We use custom monitoring technology and
dedicated personnel to ensure that the use of CR Recommended is always
valid and up-to-date.
Why become a CR Member?
CR Recommended helps everyone when they shop online or in a store.
Only Consumer Reports Members, however, are able to view and compare
all of our product and cars ratings, in-depth research and reviews,
and can access deals and discounts — as well as being part of a
community of consumers who are making positive changes to improve
safety, fairness, and corporate accountability.
Not a member?
Join today!